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Hygiene has the demand, skin care, hair care and beauty have the momentum

Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.

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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Sandra Beldine Otieno
Is inflation the ‘new pandemic’?
July 8, 2022, 12:52 p.m.
Isha Raja
The craft beer market is an exciting opportunity for local manufacturers in Africa
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The carbonated soft drink market in Ivory Coast is expected to reach $43 million USD by 2025
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Concerns on the Rising Cost of Living Lowers Consumer Confidence.
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Brands in Africa should produce sustainable goods: 90% of African consumers are concerned
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The carbonated soft drink market in Angola is expected to reach $9B by 2025
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For Kenyan tea brands to improve market share, they need to leverage the Gen Z consumer segment
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Ukraine Russia Crisis - Tracking Pan African opinions about the conflict
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After a poor start to 2022, consumer sentiment finally rises in March
April 28, 2022, 2:02 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
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Gen Z across Africa is showing up fresh, every single day.
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