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Ambition, familiarity, and trust are reshaping African travel into a story of confidence and rediscovery

African travel is shifting as ambition and safety pull travelers between European prestige and growing local confidence. Yet limited regional awareness still holds back intra-African tourism.

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Finance
Financial knowledge gaps leave many Ugandans vulnerable to daily money challenges
Finance
Cameroonians weigh their options as income pressures spark a migration surge
Tech & Telcom
Mobile money outpaces fintech in Ghana’s digital finance

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Isha Raja
Consumers in Zambia are striving to achieve financial freedom, but are banks ready to help?
Aug. 1, 2022, 2:49 p.m.
Isha Raja
Mozambican Millennials and Gen Z care more about cruelty free body care products
July 25, 2022, 3:08 p.m.
Sandra Beldine Otieno
Ethiopian brands need to be creative and proactive to retain customers amidst inflation
July 22, 2022, 3:15 p.m.
Sandra Beldine Otieno
Kenyan brands need to monitor consumer sentiment to stay relevant during election uncertainty
July 19, 2022, 3:20 p.m.
Team Insights
Kasi Insight and Creative VMLY&R partner to deliver data-driven marketing for brands in Africa
July 18, 2022, 12:36 p.m.
Isha Raja
Consumers still favour traditional banks and mobile money despite the fintech hype in Egypt.
July 15, 2022, 12:42 p.m.
Sandra Beldine Otieno
For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market
July 11, 2022, 12:47 p.m.
Sandra Beldine Otieno
Is inflation the ‘new pandemic’?
July 8, 2022, 12:52 p.m.
Isha Raja
The craft beer market is an exciting opportunity for local manufacturers in Africa
July 4, 2022, 12:56 p.m.
Isha Raja
Africans trust towards the G7 nations is low
June 30, 2022, 12:59 p.m.
Isha Raja
The carbonated soft drink market in Ivory Coast is expected to reach $43 million USD by 2025
June 27, 2022, 12:59 p.m.
Davies Nyachieng'a
Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.
June 24, 2022, 1:05 p.m.
Team Insights
THE CHALLENGES OF DOING BUSINESS IN NIGERIA
June 20, 2022, 1:08 p.m.
Davies Nyachieng'a
Concerns on the Rising Cost of Living Lowers Consumer Confidence.
June 17, 2022, 1:12 p.m.
Sandra Beldine Otieno
Brands in Africa should produce sustainable goods: 90% of African consumers are concerned
June 13, 2022, 1:17 p.m.

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