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News and analysis
Featured insights
Tanzanian consumers are balancing value and purpose in their food purchases
Tanzanian consumers spend heavily on food but remain value-conscious, with Gen X prioritizing functionality and Gen Z driven by affordability and promotions.
Recent
Kasi Maps - G7 Familiarity and Perception among Africans
Africa’s Critical Minerals: From Hidden Resource to Economic Catalyst
Ambition, familiarity, and trust are reshaping African travel into a story of confidence and rediscovery
Financial knowledge gaps leave many Ugandans vulnerable to daily money challenges
Cameroonians weigh their options as income pressures spark a migration surge
Food & Beverage
Nigerian households prioritize essential foods as affordability shapes brand choices
Food & Beverage
Alcohol demand in East Africa is polarizing as niche categories gain momentum in H1 2025
Finance
Ugandan consumers look beyond trust as banking preferences diversify
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Recent
Kasi Maps - G7 Familiarity and Perception among Africans
Africa’s Critical Minerals: From Hidden Resource to Economic Catalyst
Ambition, familiarity, and trust are reshaping African travel into a story of confidence and rediscovery
Financial knowledge gaps leave many Ugandans vulnerable to daily money challenges
Cameroonians weigh their options as income pressures spark a migration surge
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Sandra Beldine Otieno
Consumer confidence in Africa falters amid outbreak of Russia-Ukraine conflict
April 15, 2022, 2:41 p.m.
Isha Raja
Spirit Brands in Kenya need to restructure channels to leverage Gen Z and Millennials
April 15, 2022, 2:18 p.m.
Sandra Beldine Otieno
Are Gen Z and Millennials in South Africa targets for alcohol companies?
April 12, 2022, 2:27 p.m.
Sandra Beldine Otieno
How Spirit Brands in Ivory Coast Should Rethink Channels to Win Over Gen Z and Millennials
April 5, 2022, 2:37 p.m.
Team Insights
TRADITIONAL MEDIA VS SOCIAL MEDIA USE IN AFRICA
March 18, 2022, 2:45 p.m.
Davies Nyachieng'a
Inflation concerns cause consumer confidence to tumble at the start of 2022
March 5, 2022, 2:47 p.m.
Team Insights
Going into 2022, health and income are the main priorities for African consumers
March 4, 2022, 2:49 p.m.
Isha Raja
Health and wellness conscious consumer, an opportunity for brands in Tunisia
March 2, 2022, 2:52 p.m.
Sandra Beldine Otieno
Is financial freedom achievable to the newest faction of workers in Tanzania?
Feb. 28, 2022, 3 p.m.
Team Insights
Digital currency is about to change traditional banking
Feb. 25, 2022, 2:56 p.m.
Sandra Beldine Otieno
What Black History Month means for Black Businesses?
Feb. 18, 2022, 3:13 p.m.
Isha Raja
Quality and price are key purchase decision drivers for consumers in Africa
Feb. 18, 2022, 3:09 p.m.
Sandra Beldine Otieno
Despite Omicron, consumers look hopeful in Morocco
Feb. 16, 2022, 3:26 p.m.
Isha Raja
Online shopping is growing in Kenya and Jumia is leading the way
Feb. 11, 2022, 3:22 p.m.
Sandra Beldine Otieno
While Patriotism Trumps Football, Africans Expected Cameroon To Win It All
Feb. 4, 2022, 3:32 p.m.
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Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
Team Insights
Kasi Report - Hearts and Brands: The Power of Connection
Feb. 14, 2025, 11:43 a.m.
Paul Cheloti
Kasi Maps: USAID in Africa - 2024 Disbursement, The Uncertain Future and Impact
Feb. 3, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Stock Exchange CEO Performance in Africa
Jan. 16, 2025, 4 p.m.
Sandra Beldine Otieno, MSc
Kasi Maps - ICS Election prediction
Dec. 19, 2024, 11 a.m.
Paul Cheloti
Kasi Maps - The Gen Z Migration Wave in Africa
Oct. 4, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - African Athletes Redefine Excellence at Paris 2024 Olympics
Aug. 13, 2024, 10 a.m.
Paul Cheloti
Kasi Maps - Danish Influence in Africa
July 12, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - Singapore Influence in Africa
June 28, 2024, 3 p.m.
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