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AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy

Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.

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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026

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Isha Raja
Counterfeit alcohol sales remain a concern in Africa
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Gen Zers and females driving alcohol demand in Ivory Coast while Baby Boomers drive demand in Kenya
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