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Featured insights
Tanzanian consumers are balancing value and purpose in their food purchases
Tanzanian consumers spend heavily on food but remain value-conscious, with Gen X prioritizing functionality and Gen Z driven by affordability and promotions.
Recent
Kasi Maps - G7 Familiarity and Perception among Africans
Africa’s Critical Minerals: From Hidden Resource to Economic Catalyst
Ambition, familiarity, and trust are reshaping African travel into a story of confidence and rediscovery
Financial knowledge gaps leave many Ugandans vulnerable to daily money challenges
Cameroonians weigh their options as income pressures spark a migration surge
Food & Beverage
Nigerian households prioritize essential foods as affordability shapes brand choices
Food & Beverage
Alcohol demand in East Africa is polarizing as niche categories gain momentum in H1 2025
Finance
Ugandan consumers look beyond trust as banking preferences diversify
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Recent
Kasi Maps - G7 Familiarity and Perception among Africans
Africa’s Critical Minerals: From Hidden Resource to Economic Catalyst
Ambition, familiarity, and trust are reshaping African travel into a story of confidence and rediscovery
Financial knowledge gaps leave many Ugandans vulnerable to daily money challenges
Cameroonians weigh their options as income pressures spark a migration surge
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Yannick Lefang, Eng.
No growth without confidence: Why African CEOs must lead the consumer recovery
May 8, 2025, 2:44 p.m.
Mercy Cyrus
In Tanzania, men and women face the same climate crisis but see different paths forward
May 7, 2025, 1:55 p.m.
Yannick Lefang, Eng.
Airtel Africa teams up with SpaceX to shake up internet access across the continent
May 6, 2025, 5 p.m.
Sandra Beldine Otieno, MSc
Cautious confidence points to a Liberal win in Canada’s 2025 election
April 28, 2025, 10 a.m.
Yannick Lefang, Eng.
The Shifting Center of Confidence: Why Global Stability Needs More Than One Anchor
April 15, 2025, 11:22 a.m.
Sandra Beldine Otieno, MSc
Kenya’s Central Bank is cutting rates, but recovery still needs stronger momentum
April 11, 2025, 2:46 p.m.
Sandra Beldine Otieno, MSc
Consumer sentiment continues to weaken in March
April 10, 2025, 2:19 p.m.
Paul Cheloti Mulongo
Ivorian generations are redefining financial fairness and gender roles in their relationships
April 7, 2025, 3 p.m.
Sandra Beldine Otieno, MSc
Trump’s return shakes Africa as nations weigh loyalty, self-reliance, and global shifts
March 27, 2025, 1:04 p.m.
Joy Muindi
Inflation fatigue is deepening financial stress for consumers in Ivory Coast
March 25, 2025, 12:43 p.m.
Segun Sunmonu
Ghana’s rising cost of living is reshaping how people spend, save, and survive
March 24, 2025, 11:17 a.m.
Sandra Beldine Otieno, MSc
Consumer confidence dips in February, breaking a three-month stability streak
March 14, 2025, 2:01 p.m.
Paul Cheloti Mulongo
Ghanaian relationships evolve in decision-making but remain tied to traditional gender roles
March 13, 2025, 3:30 p.m.
Catherine Kameja SCR®
Resilience Through Sustainability: The Future of Business in Africa and Beyond
March 7, 2025, 1:07 p.m.
Sandra Beldine Otieno, MSc
Money is reshaping relationships in Kenya in unexpected ways
March 3, 2025, 12:38 p.m.
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Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
Team Insights
Kasi Report - Hearts and Brands: The Power of Connection
Feb. 14, 2025, 11:43 a.m.
Paul Cheloti
Kasi Maps: USAID in Africa - 2024 Disbursement, The Uncertain Future and Impact
Feb. 3, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Stock Exchange CEO Performance in Africa
Jan. 16, 2025, 4 p.m.
Sandra Beldine Otieno, MSc
Kasi Maps - ICS Election prediction
Dec. 19, 2024, 11 a.m.
Paul Cheloti
Kasi Maps - The Gen Z Migration Wave in Africa
Oct. 4, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - African Athletes Redefine Excellence at Paris 2024 Olympics
Aug. 13, 2024, 10 a.m.
Paul Cheloti
Kasi Maps - Danish Influence in Africa
July 12, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - Singapore Influence in Africa
June 28, 2024, 3 p.m.
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