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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
Geo politics & Economics
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Sandra Beldine Otieno, MSc
The Power of Transactional and Behavioral Data in Africa's Retail
July 26, 2024, 11:41 a.m.
Sandra Beldine Otieno, MSc
How social media ignited Kenya’s protests and reshaped activism
July 4, 2024, 3:20 p.m.
Yannick Lefang, Eng.
The Role of AI in Africa
June 23, 2024, 12:28 p.m.
Yannick Lefang, Eng.
The Power of Consumer Insights in Driving Business Performance
June 12, 2024, 3:22 p.m.
Yannick Lefang, Eng.
Decision Making in the Context of Data Completeness and Accuracy
May 31, 2024, 3:09 p.m.
Team Insights
Kasi Insight Offers 30-Day Free Trial of Kasi Edge for Enhanced Market Insights in Africa
April 30, 2024, 11 a.m.
Sandra Beldine Otieno
From Inflation Jitters to Optimism Surge: Is Tanzania Your Next Big Market? The Consumer Sentiment Index Tells All
March 18, 2024, 11 a.m.
Sandra Beldine Otieno
Kenya's banks struggle with balancing high NPLs against a surge in loan demand
March 14, 2024, 9 a.m.
Yannick Lefang
How decision intelligence can lead to sustainable growth?
March 5, 2024, 12:32 p.m.
Catherine Wangari
Resilient Consumers: Insights into Coping Strategies Amid Economic Challenges in Ghana and Nigeria
Dec. 8, 2023, 11:15 a.m.
Gloria Padua
Kasi Insight Expands its Reach with the Addition of Botswana Country Hub
June 9, 2023, noon
Kasi Insight
Examples of Marketing Campaigns Increasing ROI
May 22, 2023, noon
Kasi Insight
How Market Research Increases the Return on Investment (ROI) of Marketing Campaigns
May 16, 2023, noon
Sandra Beldine Otieno
Data and insights to redefine the marketing profession in Africa
Oct. 26, 2022, 11:42 a.m.
Team Insights
Kasi Insight and Creative VMLY&R partner to deliver data-driven marketing for brands in Africa
July 18, 2022, 12:36 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.

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