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Hygiene has the demand, skin care, hair care and beauty have the momentum

Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.

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Data Stories
Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Isha Raja
Consumers in Zambia are striving to achieve financial freedom, but are banks ready to help?
Aug. 1, 2022, 2:49 p.m.
Isha Raja
Mozambican Millennials and Gen Z care more about cruelty free body care products
July 25, 2022, 3:08 p.m.
Sandra Beldine Otieno
Ethiopian brands need to be creative and proactive to retain customers amidst inflation
July 22, 2022, 3:15 p.m.
Sandra Beldine Otieno
Kenyan brands need to monitor consumer sentiment to stay relevant during election uncertainty
July 19, 2022, 3:20 p.m.
Team Insights
Kasi Insight and Creative VMLY&R partner to deliver data-driven marketing for brands in Africa
July 18, 2022, 12:36 p.m.
Isha Raja
Consumers still favour traditional banks and mobile money despite the fintech hype in Egypt.
July 15, 2022, 12:42 p.m.
Sandra Beldine Otieno
For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market
July 11, 2022, 12:47 p.m.
Sandra Beldine Otieno
Is inflation the ‘new pandemic’?
July 8, 2022, 12:52 p.m.
Isha Raja
The craft beer market is an exciting opportunity for local manufacturers in Africa
July 4, 2022, 12:56 p.m.
Isha Raja
Africans trust towards the G7 nations is low
June 30, 2022, 12:59 p.m.
Isha Raja
The carbonated soft drink market in Ivory Coast is expected to reach $43 million USD by 2025
June 27, 2022, 12:59 p.m.
Davies Nyachieng'a
Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.
June 24, 2022, 1:05 p.m.
Team Insights
THE CHALLENGES OF DOING BUSINESS IN NIGERIA
June 20, 2022, 1:08 p.m.
Davies Nyachieng'a
Concerns on the Rising Cost of Living Lowers Consumer Confidence.
June 17, 2022, 1:12 p.m.
Sandra Beldine Otieno
Brands in Africa should produce sustainable goods: 90% of African consumers are concerned
June 13, 2022, 1:17 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
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Who Actually Owns Crypto in Africa?
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The Landscape of Meat Retail in Africa
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Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
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Kasi Maps - Inflation Copying Metrics in Africa
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Kasi Maps - Extent of Catholic Church influence in Africa
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Paul Cheloti
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Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
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Kasi Report - The State of Consumers in Kenya 2025
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