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Hygiene has the demand, skin care, hair care and beauty have the momentum

Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.

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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Team Insights
Food Category in Africa: Ghanaians are Torn Between Fruits and Vegetables
June 8, 2021, 1:58 p.m.
Team Insights
What Has the Pandemic Done to Millennials Purchasing Power?
June 4, 2021, 1:36 p.m.
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Africa is rising or is it? Understanding the African marketplace.
June 4, 2021, 1:30 p.m.
Team Insights
Impact of Covid-19 on SMEs in Africa: Lessons from the lockdown 2020 in Kenya
June 3, 2021, 1:28 p.m.
Team Insights
Consumer confidence finally picks up after a disappointing 1st Quarter
June 1, 2021, 1:11 p.m.
Team Insights
Beverage Category in Africa: Post-Pandemic, Kenyans Will Be Enjoying a Nice, Cold Beer.
May 28, 2021, 1:07 p.m.
Team Insights
Personal Care Category in Ivory Coast - Strong growth for skincare brands post COVID-19
May 27, 2021, 1:03 p.m.
Team Insights
A New Approach To Insights in Africa
May 26, 2021, 12:58 p.m.
Team Insights
Kasi Insight Consumer Confidence Index is now on Statista
May 25, 2021, 12:54 p.m.
Team Insights
What to Look for When Hiring a Market Research Firm
May 21, 2021, 12:50 p.m.
Team Insights
Financial Services in Ivory Coast: Women to drive mobile money growth for telcos post-pandemic.
May 19, 2021, 12:46 p.m.
Team Insights
Consumer confidence stumbles in March amid growing fears on the macroeconomic outlook
April 29, 2021, 12:32 p.m.
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Benefits of Research Companies
April 28, 2021, 12:21 p.m.
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Tanzanian's Fearful of Global Pandemic as Country’s Leadership Rethinks its COVID-19 Strategy.
April 24, 2021, 12:03 p.m.
Team Insights
Market Research Opportunities in Africa
April 19, 2021, 11:55 a.m.

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