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Featured insights
The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value
Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Africa's Consumer Confidence Slips Back Into Negative Territory in May
Sports
Africa Is Rising - How African Teams Are Shining at the World Cup
Geo politics & Economics
Assessment Of the Potential for Trade and Investment Exchanges Between Quebec and Africa
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Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Team Insights
Africa needs to leap forward in funding vaccine technology, research
Feb. 9, 2021, 3:53 p.m.
Davies Nyachieng'a
Consumer confidence stagnates amid mixed feelings on the state of the continent’s economic situation
Jan. 25, 2021, 3:46 p.m.
Fidelis Zvomuya
AfCTA launched, same script with AU, different cast
Jan. 25, 2021, 3:41 p.m.
Tanya Gandhi
Kenya’s Consumer Sentiment Nearing Pre Covid Levels
Jan. 22, 2021, 3:38 p.m.
Tanya Gandhi
Nigeria Consumer Sentiment Back to Pre Covid Levels
Jan. 22, 2021, 3:28 p.m.
Fidelis Zvomuya
Africa COVID-19 cases top 3.3 million, first wave peak surpassed, SADC epicentre
Jan. 20, 2021, 3:22 p.m.
Tanya Gandhi
Concerns Over the Future and Current Economic Conditions Drive Nigerian Consumer Sentiment Down
Dec. 23, 2020, 11:40 a.m.
Tanya Gandhi
Kenyan Consumer Sentiment Unchanged as Economic Recovery Is Dampened By The Worsening Health Crisis
Dec. 23, 2020, 11:35 a.m.
Fidelis Zvomuya
The Largest Free Trade Area to Land in Africa, but People are Sceptical
Dec. 23, 2020, 11:29 a.m.
Davies Nyachieng'a
COVID-19 Vaccine Discovery Drives Up Optimism Within the Continent in November
Dec. 22, 2020, 11:26 a.m.
Team Insights
A holiday season like no others - a coviday
Dec. 6, 2020, 11:23 a.m.
Fidelis Zvomuya
Consumer demand for financial products in Nigeria remains strong despite pandemic and recession
Dec. 2, 2020, 11:19 a.m.
Team Insights
Nigeria Consumer Sentiment on Current Economic Conditions Drops on Recession Concerns
Nov. 25, 2020, 11:58 a.m.
Team Insights
Kenya Consumer Confidence Remains Mute Ahead of the Holiday Season
Nov. 23, 2020, 12:05 p.m.
Fidelis Zvomuya
Willingness to Get COVID-19 Vaccine Drops as Vaccine Hopes Increase
Nov. 20, 2020, 12:10 p.m.
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Reports and Insights
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Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
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