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The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value

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The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.

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Africa's Consumer Confidence Slips Back Into Negative Territory in May

Sports

Africa Is Rising - How African Teams Are Shining at the World Cup

Geo politics & Economics

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News and analysis

Featured insights

The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value

Recent

Africa's Consumer Confidence Slips Back Into Negative Territory in May

Africa Is Rising - How African Teams Are Shining at the World Cup

Assessment Of the Potential for Trade and Investment Exchanges Between Quebec and Africa

Recent

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Explore by industries

Kenya’s food and beverage market enters H2 2025 defined by value over volume

Starlink in Africa: Two years later, the promise is visible but so are the cracks

Halfway through 2025, retail banking in Kenya is being reshaped by rising consumer power

Consumer sentiment holds its upward course in May

Wellness in Kenya is being reshaped by emotional strength and everyday health choices

As rising costs persist, widespread reliance on borrowing emerges as a primary coping mechanism for Cameroonians

Nigeria’s financial product demand shifts toward credit and digital savings

Perceptions of climate inaction persist among Ghanaian consumers, driven by income disparities

Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends

Nigeria’s media preferences shift toward digital trust and audience-specific engagement

Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices

Eco-friendly packaging and natural ingredients drive Ghanaian purchases, despite limited support for corporate sustainability practices

Kenyan consumers are shifting from survival to intentional living reshaping value wellness and brand responsibility

Climate literacy is growing, but emotional engagement lags for Nigerian Gen Z

Inflation is reshaping daily life and emotional well-being across South Africa

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