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News and analysis
Featured insights
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.
Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
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Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Sandra Beldine Otieno, MSc
Nigeria’s alcoholic beverages market shows resilience in beer but steep H1 declines in premium categories
Sept. 10, 2025, 2:28 p.m.
Sandra Beldine Otieno, MSc
Kenya’s financial sector gains momentum as demand climbs in July 2025
Sept. 8, 2025, 2:05 p.m.
Sandra Beldine Otieno, MSc
Generational housing gap widens as younger Kenyans face rising barriers to home ownership
Aug. 19, 2025, 2:18 p.m.
Paul Cheloti Mulongo
Financial services in Ivory Coast earn trust for delivery but fall short on transparency
Aug. 18, 2025, 1:09 p.m.
Sandra Beldine Otieno, MSc
Consumer confidence dips in July, ending three-month streak
Aug. 13, 2025, 1:07 p.m.
Sandra Beldine Otieno, MSc
Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Aug. 12, 2025, 4:48 p.m.
Paul Cheloti Mulongo
Rising leisure spending in Ivory Coast signals a shift in generational priorities and brand expectations
Aug. 11, 2025, 4:44 p.m.
Sandra Beldine Otieno, MSc
Kenya’s H1 2025 telecom wallet reshuffle reveals new spending logic and growing pressure on brand loyalty
Aug. 5, 2025, 3:33 p.m.
Joy Muindi
Ugandans are loyal to beer but wine captures the biggest spend
Aug. 4, 2025, 11:41 a.m.
Mercy Cyrus
Affordability anchors household spending decisions in Tanzania
Aug. 1, 2025, 12:32 p.m.
Yannick Lefang
Starlink’s Global Outage Reveals Fragility in Africa’s Connectivity Progress
July 29, 2025, 3 p.m.
Sandra Beldine Otieno, MSc
June marks the third month of steady confidence uptick
July 21, 2025, 9:37 p.m.
Paul Cheloti Mulongo
Tanzanian consumers are balancing value and purpose in their food purchases
July 18, 2025, 10:18 a.m.
Sandra Beldine Otieno, MSc
Kenya’s alcohol drinkers are choosing quality, context, and control over routine
July 17, 2025, 9:45 a.m.
Mercy Cyrus
Nigerian households prioritize essential foods as affordability shapes brand choices
July 11, 2025, 1:18 p.m.
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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