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What T-Mobile's 2025–26 Numbers Reveal About Turning Mobile Reach Into Broadband Depth
Consumers may discover providers through visibility, but they choose them based on performance and value
Connectivity is becoming a multi-service household need, mobile having greater reach and home internet commanding more spend
Africa is no longer debating whether connectivity matters, but how to make it meaningful and inclusive
Baby Boomers Have Taken the Digital Lead in Mobile Money

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Hygiene has the demand, skin care, hair care and beauty have the momentum

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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?

AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy

Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Mobile money outpaces fintech in Ghana’s digital finance

One year on, the warning signs behind Kenya’s Gen Z protests are louder

Kenya’s food and beverage market enters H2 2025 defined by value over volume

Starlink in Africa: Two years later, the promise is visible but so are the cracks

Halfway through 2025, retail banking in Kenya is being reshaped by rising consumer power

Consumer sentiment holds its upward course in May

Wellness in Kenya is being reshaped by emotional strength and everyday health choices

As rising costs persist, widespread reliance on borrowing emerges as a primary coping mechanism for Cameroonians

Nigeria’s financial product demand shifts toward credit and digital savings

Perceptions of climate inaction persist among Ghanaian consumers, driven by income disparities

Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends

Nigeria’s media preferences shift toward digital trust and audience-specific engagement

Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices

Eco-friendly packaging and natural ingredients drive Ghanaian purchases, despite limited support for corporate sustainability practices

Kenyan consumers are shifting from survival to intentional living reshaping value wellness and brand responsibility

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Reports and Insights

Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer

KASI Maps - Africa Strong Show at FIFA 2026

Kasi Maps - The French Influence In Kenya

Who Actually Owns Crypto in Africa?

The Landscape of Meat Retail in Africa

Gen Z across Africa is showing up fresh, every single day.

Kasi Maps - Inflation Copying Metrics in Africa

Kasi Maps - Sovereign Credit Ratings Coverage in Africa

Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution

Kasi Maps - G7 Familiarity and Perception among Africans

Kasi Maps - Extent of Catholic Church influence in Africa

Kasi Maps - Development Finance Institutions (DFIs) active in Africa

Kasi Maps - The Soft Power Players Shaping Africa’s Narrative

Kasi Maps - Africa Sentiment on Trump Administration

Kasi Report - The State of Consumers in Kenya 2025

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