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Trust Is Becoming Economic Infrastructure

In today’s economy, trust isn’t emotional, it’s functional. When pressure rises, trust becomes the filter that decides who survives and who gets cut.

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Football Reveals Africa’s Next Billion Consumers
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Consumer confidence loses momentum in October
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Africa’s Data Dilemma: Waiting for the Porsche While Refusing the Bicycle

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Sandra Beldine Otieno, MSc
November shows a slight recovery in consumer confidence
Dec. 13, 2024, 4:13 p.m.
Yannick Lefang, Eng.
Africa’s digital awakening and the power of data to drive inclusive growth
Dec. 11, 2024, 4:51 p.m.
Sandra Beldine Otieno, MSc
Shaping Africa’s future with actionable and reliable data insights
Dec. 4, 2024, 2 p.m.
Paul Cheloti Mulongo
Kenyans blend traditional and digital media for holiday purchase decisions
Dec. 3, 2024, 5:06 p.m.
Sandra Beldine Otieno, MSc
Fluctuations in consumer confidence set the stage for a shift in Ghana’s leadership
Nov. 29, 2024, 8:24 p.m.
Sandra Beldine Otieno, MSc
Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Nov. 25, 2024, 10 a.m.
Claudine Linda Wa Nciko
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Nov. 22, 2024, 11 a.m.
Paul Cheloti Mulongo
South Africans turn to social media and authentic reviews for holiday shopping decisions
Nov. 21, 2024, 5:06 p.m.
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Ivorian households shift spending towards durable food items
Nov. 20, 2024, 2:08 p.m.
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Consumer confidence falters in October
Nov. 18, 2024, 11 a.m.
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Cultural insights, the missing piece in Africa’s data revolution
Nov. 15, 2024, 5 p.m.
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Digital media maintains lead as a trusted information source in Nigeria
Nov. 7, 2024, 4:11 p.m.
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Kamala emerges as Africa’s favored choice for U.S. president, with Trump’s enduring appeal still resonating
Nov. 4, 2024, 3 p.m.
Paul Cheloti Mulongo
South Africans embrace reliable and affordable connectivity as telecom services spending patterns shift ahead of the holiday season 2024
Nov. 1, 2024, 5 p.m.
Sandra Beldine Otieno, MSc
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
Nov. 1, 2024, 1 p.m.

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