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Featured insights
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.
Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
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Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Segun Sunmonu
Perceptions of climate inaction persist among Ghanaian consumers, driven by income disparities
June 9, 2025, 10:05 p.m.
Yannick Lefang, Eng.
Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends
June 5, 2025, 1:32 p.m.
Segun Sunmonu
Nigeria’s media preferences shift toward digital trust and audience-specific engagement
June 4, 2025, 3:32 p.m.
Sandra Beldine Otieno, MSc
Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices
June 4, 2025, 2:55 p.m.
Paul Cheloti Mulongo
Eco-friendly packaging and natural ingredients drive Ghanaian purchases, despite limited support for corporate sustainability practices
June 3, 2025, 2:41 p.m.
Sandra Beldine Otieno, MSc
Kenyan consumers are shifting from survival to intentional living reshaping value wellness and brand responsibility
June 2, 2025, 2:08 p.m.
Paul Cheloti Mulongo
Climate literacy is growing, but emotional engagement lags for Nigerian Gen Z
May 30, 2025, 1:39 p.m.
Claudine Linda Wa Nciko
Inflation is reshaping daily life and emotional well-being across South Africa
May 29, 2025, 1:13 p.m.
Joy Muindi
Cameroonian consumers value sustainable choices, but confidence in farmers' environmental efforts remains low
May 28, 2025, 12:32 p.m.
Mercy Cyrus
Inflation strain deepens as borrowing becomes a way of life in Nigeria
May 27, 2025, 9:52 a.m.
Sandra Beldine Otieno, MSc
Relationships in Tanzania are being reshaped by class and age
May 26, 2025, 4:34 p.m.
Yannick Lefang, Eng.
The Data Deficit: How Underestimating Research in Africa Stifles Business Growth and What Needs to Change
May 20, 2025, 11:35 a.m.
Sandra Beldine Otieno, MSc
April marks a fragile recovery in consumer sentiment
May 15, 2025, 11:59 a.m.
Yannick Lefang, Eng.
No growth without confidence: Why African CEOs must lead the consumer recovery
May 8, 2025, 2:44 p.m.
Mercy Cyrus
In Tanzania, men and women face the same climate crisis but see different paths forward
May 7, 2025, 1:55 p.m.
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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