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The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value

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The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
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African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.

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Africa Is Rising - How African Teams Are Shining at the World Cup

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News and analysis

Featured insights

The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value

Recent

Africa's Consumer Confidence Slips Back Into Negative Territory in May

Africa Is Rising - How African Teams Are Shining at the World Cup

Assessment Of the Potential for Trade and Investment Exchanges Between Quebec and Africa

Recent

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Explore by industries

Ghana’s rising cost of living is reshaping how people spend, save, and survive

Consumer confidence dips in February, breaking a three-month stability streak

Ghanaian relationships evolve in decision-making but remain tied to traditional gender roles

Resilience Through Sustainability: The Future of Business in Africa and Beyond

Money is reshaping relationships in Kenya in unexpected ways

Trudeau’s resignation signals political change with implications for Black Canadians and Africa

Cameroonians appetite for staples and fresh produce grows while demand for proteins dips

Inflation is reshaping consumer choices in South Africa as spending priorities shift

January marks the third consecutive month of stable outlook

Kenya’s demand for beer and champagne surges, fueled by Gen Z and male consumers

As inflationary pressures ease slightly, South African households still rely on borrowing to stay afloat

Ivorians blend digital and traditional media for accurate, trusted information

Homecare purchases in Ivory Coast reveal a shift toward convenience and deep-cleaning solutions

From DEI to DYOT: Reclaiming Our Power and Prosperity

Cameroonian consumers prioritize budget-friendly protein choices as eggs lead purchases

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