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News and analysis
Featured insights
Hygiene has the demand, skin care, hair care and beauty have the momentum
Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.
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How Lidl turned a generative-AI experiment into millions of customer-made product ideas
AI is changing the consumer what does that mean for your business in 2027
AI is moving from experimentation to everyday problem-solving
AI is earning a role in consumer decision-making, but trust still has boundaries
What T-Mobile's 2025–26 Numbers Reveal About Turning Mobile Reach Into Broadband Depth
Data Stories
Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
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Recent
How Lidl turned a generative-AI experiment into millions of customer-made product ideas
AI is changing the consumer what does that mean for your business in 2027
AI is moving from experimentation to everyday problem-solving
AI is earning a role in consumer decision-making, but trust still has boundaries
What T-Mobile's 2025–26 Numbers Reveal About Turning Mobile Reach Into Broadband Depth
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Alison Okatch
2027 planning shouldn't start with a forecast, it should start with a question
Aug. 25, 2026, 6:32 p.m.
Alison Okatch
What Happens Between Consumer Intent and Purchase
Aug. 18, 2026, 3:41 p.m.
Alison Okatch
Main consumer trends impacting 2027 planning in Africa
Aug. 17, 2026, 5:26 p.m.
Alison Okatch
Consumer confidence slowed in July as financial pressure keeps spending in check
Aug. 17, 2026, 3:43 p.m.
Yannick Lefang, Eng
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
Aug. 11, 2026, 11:55 a.m.
Alison Okatch
Africans have heard of AfCFTA, are they ready for what comes next?
Aug. 11, 2026, 11:43 a.m.
Alison Okatch
Africans are looking beyond trade, they want AfCFTA to unlock opportunity
Aug. 11, 2026, 11:26 a.m.
Alison Okatch
From Policy to Practice; How Dangote Is Building Africa's Industrial Backbone
Aug. 11, 2026, 11:18 a.m.
Alison Okatch
How Kenyan retailers are turning shopping missions into competitive advantage
Aug. 3, 2026, 5 p.m.
Alison Okatch
The future of African retail is not channel loyalty, it is mission ownership
Aug. 3, 2026, 5 p.m.
Alison Okatch
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
Aug. 3, 2026, 5 p.m.
Alison Okatch
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
July 27, 2026, 4 p.m.
Alison Okatch
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
July 27, 2026, 4 p.m.
Yannick Lefang, Eng
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility
July 27, 2026, 4 p.m.
Alison Okatch
Africa's crypto market is evolving from speculation into financial infrastructure, laying the foundation for long-term adoption
July 20, 2026, 4 p.m.
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Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
Team Insights
Kasi Report - Hearts and Brands: The Power of Connection
Feb. 14, 2025, 11:43 a.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2024
Jan. 31, 2024, 11:43 a.m.
Team Insight Team
Kasi Report - Get Consumer & Market Intelligence at Scale
Nov. 22, 2023, 11:16 a.m.
Team Insight Team
Kasi Report - Informal Economies & Market Research Workshop
Sept. 5, 2023, 11:16 a.m.
Team Insights
Kasi Report - The State of Cryptocurrency
June 5, 2023, 11:43 a.m.
Team Insights
Kasi Report - Is Inflation ruining the party?
June 4, 2022, 11:06 a.m.
Team Insights
Kasi Report - RIDING THE RECOVERY WAVE
May 19, 2022, 11:16 a.m.
Team Insights
Kasi Report - THE STATE OF THE AFRICAN CONSUMER
May 8, 2022, 11:52 a.m.
Team Insights
Kasi Report - COVID-19 Ethiopia
April 4, 2022, 12:29 p.m.
Team Insights
Kasi Report - Top trends from the Holiday shopping tracker that will help brands in 2021
April 4, 2022, 12:19 p.m.
Team Insights
Kasi Report - Ukraine Invasion
March 2, 2022, 1:40 p.m.
Team Insights
Kasi Report - The State of Sustainability - A consumer perspective in Africa
Jan. 4, 2022, 11:24 a.m.
Team Insight Team
Kasi Report - AFRICA IS RISING OR IS IT? Understanding the African marketplace
Nov. 25, 2021, 10:52 a.m.
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