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Featured insights
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.
Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
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Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Sandra Beldine Otieno
Senegal's Travel Odyssey: Decoding the Wanderlust Patterns
Oct. 13, 2023, 9 a.m.
Catherine Wangari
Kenyan Banking: Exploring Customer Desires and Nurturing Loyalty
Oct. 13, 2023, 8 a.m.
Paul Cheloti Mulongo
Zambian Healthcare Trends: A Deep Dive into Consumer Behaviors
Sept. 29, 2023, 11 a.m.
Catherine Wangari
Smartphones, Entertainment, and Shopping: Egypt's Digital Evolution
Sept. 29, 2023, 11 a.m.
Segun Sunmonu
From Buzz to Bliss: Mastering Mozambique's Beer Scene
Sept. 28, 2023, 11 a.m.
Wilson Busaka
Developing Must-Have Holiday Specials: Ivory Coast's Sales Formula
Sept. 28, 2023, 11 a.m.
Sandra Beldine Otieno
Swipe, Surf, or Tune In? Tanzania's Holiday Shopping Showdown Revealed
Sept. 28, 2023, 10 a.m.
Paul Cheloti Mulongo
Rising Prices in Namibia: Consumer Concerns and Coping Strategies Revealed
Sept. 22, 2023, 10 a.m.
Claudine Linda Wa Nciko
Africa's Resolve: Africa Takes the Helm in the Battle Against Climate Change - Insights from ACS
Sept. 22, 2023, 10 a.m.
Wilson Busaka
Uganda's Ecommerce Landscape: Unpacking This Digital Marketplace
Sept. 22, 2023, 10 a.m.
Sandra Beldine Otieno
Palate Patterns of Angola: Unveiling Food Demand Trends and Consumer Preferences
Sept. 22, 2023, 9 a.m.
Sandra Beldine Otieno
In August, consumer sentiment rebounds after a three-month slump
Sept. 15, 2023, 1:56 p.m.
Wilson Busaka
Unmasking Kenya's AI Landscape: Tackling Gender Disparities Amid Job Loss Concerns
Sept. 15, 2023, 10 a.m.
Paul Cheloti Mulongo
AI Adoption in Nigeria: How Awareness is Shaping This new Era?
Sept. 14, 2023, 10 a.m.
Sandra Beldine Otieno
Cameroon's AI Awakening: Closing Knowledge Gaps for Progress
Sept. 14, 2023, 9 a.m.
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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