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Africa enters a more cautious consumer phase in March as sentiment dips close to zero

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Development and Impact
Africa Must Scale Through Shared Ownership. But Are Our Institutions Leading by Example?
Finance
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Food & Beverage
Consumer Choices Post COVID-19 Are Redefining Kenya’s Beverage Landscape

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Team Insights
TRADITIONAL MEDIA VS SOCIAL MEDIA USE IN AFRICA
March 18, 2022, 2:45 p.m.
Davies Nyachieng'a
Inflation concerns cause consumer confidence to tumble at the start of 2022
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Health and wellness conscious consumer, an opportunity for brands in Tunisia
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Quality and price are key purchase decision drivers for consumers in Africa
Feb. 18, 2022, 3:09 p.m.
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Despite Omicron, consumers look hopeful in Morocco
Feb. 16, 2022, 3:26 p.m.
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Online shopping is growing in Kenya and Jumia is leading the way
Feb. 11, 2022, 3:22 p.m.
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While Patriotism Trumps Football, Africans Expected Cameroon To Win It All
Feb. 4, 2022, 3:32 p.m.
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AFCON 2021 Sports Betting wins the marketing and branding trophy
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AFCON brought economic prosperity but not much unity in Cameroon
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Omicron poses double threat for brands
Jan. 28, 2022, 3:39 p.m.
Team Insight
Sustainability and Climate Change Efforts in Africa
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