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Featured insights
The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value
Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Africa's Consumer Confidence Slips Back Into Negative Territory in May
Sports
Africa Is Rising - How African Teams Are Shining at the World Cup
Geo politics & Economics
Assessment Of the Potential for Trade and Investment Exchanges Between Quebec and Africa
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Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Team Insights
Ukraine Russia Crisis - Tracking Pan African opinions about the conflict
May 2, 2022, 1:53 p.m.
Davies Nyachieng'a
After a poor start to 2022, consumer sentiment finally rises in March
April 28, 2022, 2:02 p.m.
Team Insights
Local context through real-time data is vital for business success in Africa, says Kasi Insight.
April 27, 2022, 2:06 p.m.
Sandra Beldine Otieno
What alcoholic brands in Nigeria should do to win back consumers
April 25, 2022, 2:09 p.m.
Team Insights
Get weekly tips and updates to master Africa's largest consumer insights platform
April 21, 2022, 2:15 p.m.
Sandra Beldine Otieno
Consumer confidence in Africa falters amid outbreak of Russia-Ukraine conflict
April 15, 2022, 2:41 p.m.
Isha Raja
Spirit Brands in Kenya need to restructure channels to leverage Gen Z and Millennials
April 15, 2022, 2:18 p.m.
Sandra Beldine Otieno
Are Gen Z and Millennials in South Africa targets for alcohol companies?
April 12, 2022, 2:27 p.m.
Sandra Beldine Otieno
How Spirit Brands in Ivory Coast Should Rethink Channels to Win Over Gen Z and Millennials
April 5, 2022, 2:37 p.m.
Team Insights
TRADITIONAL MEDIA VS SOCIAL MEDIA USE IN AFRICA
March 18, 2022, 2:45 p.m.
Davies Nyachieng'a
Inflation concerns cause consumer confidence to tumble at the start of 2022
March 5, 2022, 2:47 p.m.
Team Insights
Going into 2022, health and income are the main priorities for African consumers
March 4, 2022, 2:49 p.m.
Isha Raja
Health and wellness conscious consumer, an opportunity for brands in Tunisia
March 2, 2022, 2:52 p.m.
Sandra Beldine Otieno
Is financial freedom achievable to the newest faction of workers in Tanzania?
Feb. 28, 2022, 3 p.m.
Team Insights
Digital currency is about to change traditional banking
Feb. 25, 2022, 2:56 p.m.
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Reports and Insights
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Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
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