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Featured insights
The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value
Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Africa's Consumer Confidence Slips Back Into Negative Territory in May
Sports
Africa Is Rising - How African Teams Are Shining at the World Cup
Geo politics & Economics
Assessment Of the Potential for Trade and Investment Exchanges Between Quebec and Africa
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Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Team Insights
Africa is rising or is it? Understanding the African marketplace.
June 4, 2021, 1:30 p.m.
Team Insights
Impact of Covid-19 on SMEs in Africa: Lessons from the lockdown 2020 in Kenya
June 3, 2021, 1:28 p.m.
Team Insights
Consumer confidence finally picks up after a disappointing 1st Quarter
June 1, 2021, 1:11 p.m.
Team Insights
Beverage Category in Africa: Post-Pandemic, Kenyans Will Be Enjoying a Nice, Cold Beer.
May 28, 2021, 1:07 p.m.
Team Insights
Personal Care Category in Ivory Coast - Strong growth for skincare brands post COVID-19
May 27, 2021, 1:03 p.m.
Team Insights
A New Approach To Insights in Africa
May 26, 2021, 12:58 p.m.
Team Insights
Kasi Insight Consumer Confidence Index is now on Statista
May 25, 2021, 12:54 p.m.
Team Insights
What to Look for When Hiring a Market Research Firm
May 21, 2021, 12:50 p.m.
Team Insights
Financial Services in Ivory Coast: Women to drive mobile money growth for telcos post-pandemic.
May 19, 2021, 12:46 p.m.
Team Insights
Consumer confidence stumbles in March amid growing fears on the macroeconomic outlook
April 29, 2021, 12:32 p.m.
Team Insights
Benefits of Research Companies
April 28, 2021, 12:21 p.m.
Team Insights
Tanzanian's Fearful of Global Pandemic as Country’s Leadership Rethinks its COVID-19 Strategy.
April 24, 2021, 12:03 p.m.
Team Insights
Market Research Opportunities in Africa
April 19, 2021, 11:55 a.m.
Team Insights
What is Consumer Confidence?
April 13, 2021, 11:47 a.m.
Team Insights
Is culture a deciding factor when it comes to Covid-19 vaccine acceptance in Africa?
March 26, 2021, 11:39 a.m.
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Reports and Insights
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Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
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