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Hygiene has the demand, skin care, hair care and beauty have the momentum

Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.

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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Fidelis Zvomuya
AfCTA launched, same script with AU, different cast
Jan. 25, 2021, 3:41 p.m.
Tanya Gandhi
Kenya’s Consumer Sentiment Nearing Pre Covid Levels
Jan. 22, 2021, 3:38 p.m.
Tanya Gandhi
Nigeria Consumer Sentiment Back to Pre Covid Levels
Jan. 22, 2021, 3:28 p.m.
Fidelis Zvomuya
Africa COVID-19 cases top 3.3 million, first wave peak surpassed, SADC epicentre
Jan. 20, 2021, 3:22 p.m.
Tanya Gandhi
Concerns Over the Future and Current Economic Conditions Drive Nigerian Consumer Sentiment Down
Dec. 23, 2020, 11:40 a.m.
Tanya Gandhi
Kenyan Consumer Sentiment Unchanged as Economic Recovery Is Dampened By The Worsening Health Crisis
Dec. 23, 2020, 11:35 a.m.
Fidelis Zvomuya
The Largest Free Trade Area to Land in Africa, but People are Sceptical
Dec. 23, 2020, 11:29 a.m.
Davies Nyachieng'a
COVID-19 Vaccine Discovery Drives Up Optimism Within the Continent in November
Dec. 22, 2020, 11:26 a.m.
Team Insights
A holiday season like no others - a coviday
Dec. 6, 2020, 11:23 a.m.
Fidelis Zvomuya
Consumer demand for financial products in Nigeria remains strong despite pandemic and recession
Dec. 2, 2020, 11:19 a.m.
Team Insights
Nigeria Consumer Sentiment on Current Economic Conditions Drops on Recession Concerns
Nov. 25, 2020, 11:58 a.m.
Team Insights
Kenya Consumer Confidence Remains Mute Ahead of the Holiday Season
Nov. 23, 2020, 12:05 p.m.
Fidelis Zvomuya
Willingness to Get COVID-19 Vaccine Drops as Vaccine Hopes Increase
Nov. 20, 2020, 12:10 p.m.
Davies Nyachieng'a
Africa’s consumer confidence moves into positive territory ahead of the holiday season
Nov. 18, 2020, 12:20 p.m.
Fidelis Zvomuya
Will Ghana Save 2020 and Who Is Winning?
Nov. 18, 2020, 12:17 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
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Gen Z across Africa is showing up fresh, every single day.
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