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Featured insights
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.
Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
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Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Sandra Beldine Otieno, MSc
Alcohol demand in East Africa is polarizing as niche categories gain momentum in H1 2025
July 11, 2025, 7 a.m.
Paul Cheloti Mulongo
Ugandan consumers look beyond trust as banking preferences diversify
July 10, 2025, 12:11 p.m.
Yannick Lefang, Eng.
Africa’s Critical Minerals: From Hidden Resource to Economic Catalyst
July 9, 2025, 2:22 p.m.
Sandra Beldine Otieno, MSc
Ambition, familiarity, and trust are reshaping African travel into a story of confidence and rediscovery
July 3, 2025, 4 p.m.
Segun Sunmonu
Financial knowledge gaps leave many Ugandans vulnerable to daily money challenges
July 2, 2025, 10:16 a.m.
Mercy Cyrus
Cameroonians weigh their options as income pressures spark a migration surge
July 1, 2025, 9:29 a.m.
Paul Cheloti Mulongo
Mobile money outpaces fintech in Ghana’s digital finance
June 30, 2025, noon
Sandra Beldine Otieno, MSc
One year on, the warning signs behind Kenya’s Gen Z protests are louder
June 25, 2025, 10 a.m.
Sandra Beldine Otieno, MSc
Kenya’s food and beverage market enters H2 2025 defined by value over volume
June 18, 2025, 7:24 p.m.
Sandra Beldine Otieno, MSc
Starlink in Africa: Two years later, the promise is visible but so are the cracks
June 17, 2025, 6 p.m.
Sandra Beldine Otieno, MSc
Halfway through 2025, retail banking in Kenya is being reshaped by rising consumer power
June 16, 2025, 9:22 p.m.
Sandra Beldine Otieno, MSc
Consumer sentiment holds its upward course in May
June 13, 2025, noon
Sandra Beldine Otieno, MSc
Wellness in Kenya is being reshaped by emotional strength and everyday health choices
June 12, 2025, 12:40 a.m.
Paul Cheloti Mulongo
As rising costs persist, widespread reliance on borrowing emerges as a primary coping mechanism for Cameroonians
June 11, 2025, 12:25 a.m.
Claudine Linda Wa Nciko
Nigeria’s financial product demand shifts toward credit and digital savings
June 10, 2025, 12:21 a.m.
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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