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Featured insights
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.
Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
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Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Yannick Lefang, Eng.
Airtel Africa teams up with SpaceX to shake up internet access across the continent
May 6, 2025, 5 p.m.
Sandra Beldine Otieno, MSc
Cautious confidence points to a Liberal win in Canada’s 2025 election
April 28, 2025, 10 a.m.
Yannick Lefang, Eng.
The Shifting Center of Confidence: Why Global Stability Needs More Than One Anchor
April 15, 2025, 11:22 a.m.
Sandra Beldine Otieno, MSc
Kenya’s Central Bank is cutting rates, but recovery still needs stronger momentum
April 11, 2025, 2:46 p.m.
Sandra Beldine Otieno, MSc
Consumer sentiment continues to weaken in March
April 10, 2025, 2:19 p.m.
Paul Cheloti Mulongo
Ivorian generations are redefining financial fairness and gender roles in their relationships
April 7, 2025, 3 p.m.
Sandra Beldine Otieno, MSc
Trump’s return shakes Africa as nations weigh loyalty, self-reliance, and global shifts
March 27, 2025, 1:04 p.m.
Joy Muindi
Inflation fatigue is deepening financial stress for consumers in Ivory Coast
March 25, 2025, 12:43 p.m.
Segun Sunmonu
Ghana’s rising cost of living is reshaping how people spend, save, and survive
March 24, 2025, 11:17 a.m.
Sandra Beldine Otieno, MSc
Consumer confidence dips in February, breaking a three-month stability streak
March 14, 2025, 2:01 p.m.
Paul Cheloti Mulongo
Ghanaian relationships evolve in decision-making but remain tied to traditional gender roles
March 13, 2025, 3:30 p.m.
Catherine Kameja SCR®
Resilience Through Sustainability: The Future of Business in Africa and Beyond
March 7, 2025, 1:07 p.m.
Sandra Beldine Otieno, MSc
Money is reshaping relationships in Kenya in unexpected ways
March 3, 2025, 12:38 p.m.
Yannick Lefang, Eng.
Trudeau’s resignation signals political change with implications for Black Canadians and Africa
Feb. 28, 2025, 1:26 p.m.
Mercy Cyrus
Cameroonians appetite for staples and fresh produce grows while demand for proteins dips
Feb. 25, 2025, 3:05 p.m.
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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