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Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
Recent
AI is making information harder to trust, making authenticity a key brand differentiator
Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
Sports
AI, Technology and the New Era of Football: How the 2026 World Cup Strengthened FIFA's Credibility
Brands & Marketing
The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value
Geo politics & Economics
Africa's Consumer Confidence Slips Back Into Negative Territory in May
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Recent
AI is making information harder to trust, making authenticity a key brand differentiator
Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
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Team Insights
Black Friday and the Effects on Consumer Demands Globally
Nov. 9, 2022, 11:29 a.m.
Isha Raja
Consumer Demand For Cheese, Chocolates & Sweets Dropped In Tanzania
Oct. 28, 2022, 11:38 a.m.
Isha Raja
COVID continues to impact the shopping habits of consumers in Cameroon
Sept. 5, 2022, 1:58 p.m.
Isha Raja
Online shopping is growing in Kenya and Jumia is leading the way
Feb. 11, 2022, 3:22 p.m.
Team Insights
Retail in Morocco: Functional attributes to boost fragrance sales post COVID-19
Oct. 9, 2021, 10:18 a.m.
Team Insights
Retail in Ghana: The Ghanaian Market is Ready for Multinational Body Care Brands to Break into
Sept. 2, 2021, 3:48 p.m.
Team Insights
E-Commerce in Congo: Online Shopping in the DRC Has Room to Grow.
Aug. 21, 2021, 3:26 p.m.
Team Insights
A holiday season like no others - a coviday
Dec. 6, 2020, 11:23 a.m.
Patience Muyambo
3 Ways To Boost Your Holiday Sales in Africa
Dec. 19, 2019, 2 p.m.
Team Insights
WHAT DOES BACK-TO-SCHOOL MEAN FOR RETAILERS IN AFRICA?
Nov. 13, 2017, 1:11 p.m.
Team Insights
PERFUMES & FRAGRANCES IN AFRICA
Oct. 31, 2017, 2:49 p.m.
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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