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AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy

Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.

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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026

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Sandra Beldine Otieno, MSc
Kamala emerges as Africa’s favored choice for U.S. president, with Trump’s enduring appeal still resonating
Nov. 4, 2024, 3 p.m.
Paul Cheloti Mulongo
South Africans embrace reliable and affordable connectivity as telecom services spending patterns shift ahead of the holiday season 2024
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Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
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Ivorians call for stronger climate action as environmental concerns escalate
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Supreme Court ruling reinstates Finance Act 2023 but leaves consumer concerns unanswered
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BRICS 2024 summit highlights growing global ambitions but reveals cracks within the alliance
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The Power of Local Insight: Redefining Research for Africa’s Diverse Markets
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Retail Demand in Kenya drops slightly by 1 Point as Voice and Data Demand Surges by 7 Points in H1 2024
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Consumer confidence remains unchanged in September
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Kenya’s deputy president impeached in a historic political shake-up
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Kasi Report - Unlocking the power of Gen Z to drive sustainable growth in Kenya
Oct. 2, 2024, 1 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
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The Landscape of Meat Retail in Africa
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Gen Z across Africa is showing up fresh, every single day.
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