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News and analysis
Featured insights
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.
Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
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Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Wilson Busaka
Black Friday Reigns Supreme: Tunisia's Holiday Shopping Trends Exposed
Sept. 8, 2023, 9 a.m.
Joy Muindi
Holiday Gifting in Ghana: Striking the Perfect Mix of Practicality and Luxury
Sept. 8, 2023, 9 a.m.
Paul Cheloti Mulongo
Cameroon's COVID-19 Story: How It Reshaped Millennials' and Gen Xers Lives
Sept. 7, 2023, 2 p.m.
Mercy Cyrus
South Africa's Shopper's Delight: Holiday Season Anticipation!
Sept. 7, 2023, 2 p.m.
Sandra Beldine Otieno
Gear up for a festive shopping season: Unlocking the Power of Ghana's Millennials and Gen Z
Sept. 6, 2023, 2 p.m.
Catherine Wangari
Moving into the holiday season, safety and culture for Tanzanian travelers is key.
Aug. 25, 2023, 3 p.m.
Sandra Beldine Otieno
In July, the downward streak of consumer confidence persists
Aug. 25, 2023, 2 p.m.
Paul Cheloti Mulongo
Navigating Ghana’s Youth: Unveiling Concerns and Strategies Amidst Rising Costs
Aug. 22, 2023, 2 p.m.
Sandra Beldine Otieno
Elections, inflation and civil unrests are dampening Kenyan women's confidence heading into Q4
Aug. 21, 2023, noon
Kambel Fobissie
Personalizing shopping experiences is key in winning over Angolan consumers.
Aug. 14, 2023, noon
Sandra Beldine Otieno
Consumer sentiment drops for the second month in a row.
Aug. 11, 2023, noon
Sandra Beldine Otieno
Consumer centric strategies guarantee success in Mozambique’s banking industry.
Aug. 10, 2023, noon
Paul Cheloti Mulongo
Consumers turn to cost-saving strategies amidst rising costs in Tunisia.
Aug. 10, 2023, noon
Sandra Beldine Otieno
In May, consumer sentiment plunges by five points.
Aug. 4, 2023, 1 p.m.
Sandra Beldine Otieno
Consumer satisfaction is key to thrive in South Africa’s banking industry.
Aug. 4, 2023, 11 a.m.
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Reports and Insights
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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