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News and analysis
Featured insights
The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value
Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Africa's Consumer Confidence Slips Back Into Negative Territory in May
Sports
Africa Is Rising - How African Teams Are Shining at the World Cup
Geo politics & Economics
Assessment Of the Potential for Trade and Investment Exchanges Between Quebec and Africa
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Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Paul Cheloti Mulongo
To win big in Tanzania, brands in the financial sector should customize their loan offerings.
July 14, 2023, noon
Sandra Beldine Otieno
In March, consumer sentiment rebounds, ending a three-month slump.
July 13, 2023, 1 p.m.
Sandra Beldine Otieno
Brands in the personal and homecare space should harness the power of Millennials in Algeria.
June 30, 2023, 2 p.m.
Kasi Insight
Are the Winning Companies in the US Leveraging Data to Beat Their Competition?
June 19, 2023, 1 p.m.
Gloria Padua
4 ways of crafting a Winning Marketing Campaign for Beauty Products in Kenya: (Millennial Audience)
June 14, 2023, noon
Sandra Beldine Otieno
In February, consumers’ optimism wanes for the third month in a row.
June 13, 2023, noon
Gloria Padua
Kasi Insight Expands its Reach with the Addition of Botswana Country Hub
June 9, 2023, noon
Noah
Navigating Inflation in Tanzania and 3 Opportunities for Alcoholic Beverage Producers
June 2, 2023, 11 a.m.
Kasi Insight
Examples of Marketing Campaigns Increasing ROI
May 22, 2023, noon
Kasi Insight
How Market Research Increases the Return on Investment (ROI) of Marketing Campaigns
May 16, 2023, noon
Teams Insight
Kasi Insight - Challenges of Doing Business in Angola
May 8, 2023, 11 a.m.
Teams Insight
Over half of Africans know about the Sudan conflict but few believe it will spread
May 1, 2023, 11 a.m.
Teams Insight
Challenges of Doing Business in Zambia
April 18, 2023, 11 a.m.
Teams Insight
ChatGPT take 1/4
April 4, 2023, noon
Isha Raja
Counterfeit alcohol sales remain a concern in Africa
April 3, 2023, noon
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Reports and Insights
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Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
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