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News and analysis
Featured insights
The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value
Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Africa's Consumer Confidence Slips Back Into Negative Territory in May
Sports
Africa Is Rising - How African Teams Are Shining at the World Cup
Geo politics & Economics
Assessment Of the Potential for Trade and Investment Exchanges Between Quebec and Africa
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Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Sandra Beldine Otieno
Gen Zers and females driving alcohol demand in Ivory Coast while Baby Boomers drive demand in Kenya
March 11, 2023, 11 a.m.
Sandra Beldine Otieno
Predicting election outcomes using consumer sentiment (Ghana, Kenya & Nigeria)
March 11, 2023, 10 a.m.
Sandra Beldine Otieno
Consumer sentiment drops by a point in the first month of 2023
March 6, 2023, 10 a.m.
Isha Raja
Low-income earners drove demand for beer down in Kenya resulting in lower sales for mainstream beer
March 3, 2023, 10 a.m.
Isha Raja
Millennials to drive quick service/fast food brands adoption in the Tunisian market
March 3, 2023, 10 a.m.
Betty Sergon
Datasets for Monitoring Consumer Purchase Trends During inflation
Feb. 10, 2023, 10 a.m.
Team Insights
Consumer sentiment unchanged for the last month of 2022
Feb. 8, 2023, 11 a.m.
Kasi Insight
Kasi Insight - Challenges of Doing Business in Morocco
Feb. 7, 2023, 10 a.m.
Isha Raja
Kenyan and Ethiopian consumers battle with rising prices and the high cost of living
Jan. 9, 2023, 10 a.m.
Isha Raja
More insights to unlock the telco space in Africa
Jan. 3, 2023, 9 a.m.
Team Insights
Challenges of Doing Business in Egypt
Dec. 14, 2022, 2:16 p.m.
Isha Raja
Mayonnaise not a favorite in Egypt, but Heinz brand wins top of mind brand for consumers
Dec. 1, 2022, 3:36 p.m.
Davies Nyachieng'a
Consumer sentiment heightens in consecutive months for the first time in 2022
Dec. 1, 2022, 3:23 p.m.
Isha Raja
There is an increased demand for protective equipment supplies amongst the Ghanaian youth
Nov. 21, 2022, 3:45 p.m.
Isha Raja
Dwindling demand for personal care products in Nigeria
Nov. 16, 2022, 11:12 a.m.
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Reports and Insights
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Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
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