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News and analysis
Featured insights
Africa enters a more cautious consumer phase in March as sentiment dips close to zero
Recent
Kasi Maps - The French Influence In Kenya
One Summit, Three Narratives, One Fight for Africa
The Signal Investors Are Missing in African Equity Markets
In DRC TV wins on scale, but friends and family turn exposure into belief more efficiently than any paid channel.
Who Actually Owns Crypto in Africa?
Development and Impact
Africa Must Scale Through Shared Ownership. But Are Our Institutions Leading by Example?
Finance
How Consumer Sentiment Reveals Uganda’s Financial Stress Cycle
Food & Beverage
Consumer Choices Post COVID-19 Are Redefining Kenya’s Beverage Landscape
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Recent
Kasi Maps - The French Influence In Kenya
One Summit, Three Narratives, One Fight for Africa
The Signal Investors Are Missing in African Equity Markets
In DRC TV wins on scale, but friends and family turn exposure into belief more efficiently than any paid channel.
Who Actually Owns Crypto in Africa?
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Isha Raja
More insights to unlock the telco space in Africa
Jan. 3, 2023, 9 a.m.
Team Insights
Challenges of Doing Business in Egypt
Dec. 14, 2022, 2:16 p.m.
Isha Raja
Mayonnaise not a favorite in Egypt, but Heinz brand wins top of mind brand for consumers
Dec. 1, 2022, 3:36 p.m.
Davies Nyachieng'a
Consumer sentiment heightens in consecutive months for the first time in 2022
Dec. 1, 2022, 3:23 p.m.
Isha Raja
There is an increased demand for protective equipment supplies amongst the Ghanaian youth
Nov. 21, 2022, 3:45 p.m.
Isha Raja
Dwindling demand for personal care products in Nigeria
Nov. 16, 2022, 11:12 a.m.
Sandra Beldine Otieno
Consumer demand for beer increased by 6 points from 2021 to 2022 in Cameroon
Nov. 15, 2022, 11:19 a.m.
Davies Nyachieng'a
Consumer sentiment strengthens in September as signs of slowing inflation emerge
Nov. 10, 2022, 11:25 a.m.
Team Insights
Black Friday and the Effects on Consumer Demands Globally
Nov. 9, 2022, 11:29 a.m.
Isha Raja
Consumer Demand For Cheese, Chocolates & Sweets Dropped In Tanzania
Oct. 28, 2022, 11:38 a.m.
Isha Raja
Consumer demand for financial products dropped 2 points from 2020 to 2022 in Nigeria
Oct. 28, 2022, 11:33 a.m.
Sandra Beldine Otieno
Data and insights to redefine the marketing profession in Africa
Oct. 26, 2022, 11:42 a.m.
Isha Raja
New Media Brands Are Capturing A Younger Audience In Uganda
Oct. 18, 2022, 11:50 a.m.
Team Insights
How to Live a Well-Balanced Life
Oct. 12, 2022, 12:18 p.m.
Isha Raja
Ethiopian Consumers Favour Global Carbonated Drink Brands
Oct. 11, 2022, 12:41 p.m.
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Reports and Insights
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Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
Team Insights
Kasi Report - Hearts and Brands: The Power of Connection
Feb. 14, 2025, 11:43 a.m.
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