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The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value
Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Africa's Consumer Confidence Slips Back Into Negative Territory in May
Sports
Africa Is Rising - How African Teams Are Shining at the World Cup
Geo politics & Economics
Assessment Of the Potential for Trade and Investment Exchanges Between Quebec and Africa
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Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Alison Okatch
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
July 6, 2026, 4 p.m.
Yannick Lefang, Eng
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
July 6, 2026, 4 p.m.
Yannick Lefang, Eng
The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value
July 6, 2026, 3 p.m.
Yannick Lefang, Eng
Africa Is Rising - How African Teams Are Shining at the World Cup
June 29, 2026, 8 a.m.
Yannick Lefang, Eng
Assessment Of the Potential for Trade and Investment Exchanges Between Quebec and Africa
June 25, 2026, 8 p.m.
Yannick Lefang, Eng
Africa’s World Cup Opening Round: No Longer Just Underdogs
June 19, 2026, 7 a.m.
Alison Okatch
Equity leads where financial journeys begin, while the greatest opportunity lies in capturing more value as those journeys mature.
June 18, 2026, 4 p.m.
Yannick Lefang, Eng
The Rise of Behavioral Intelligence in African Investing
June 11, 2026, 4:06 p.m.
Alison Okatch
From Price Shock to Structural Reallocation; How Inflation Has Reshaped Everyday Life in Tanzania
June 5, 2026, 5:39 p.m.
Alison Okatch
Africa enters a more cautious consumer phase in March as sentiment dips close to zero
May 21, 2026, 8:32 p.m.
Yannick Lefang, Eng
Africa Must Scale Through Shared Ownership. But Are Our Institutions Leading by Example?
May 21, 2026, 2:34 p.m.
Yannick Lefang, Eng
One Summit, Three Narratives, One Fight for Africa
May 15, 2026, 3:54 p.m.
Yannick Lefang, Eng
The Signal Investors Are Missing in African Equity Markets
May 6, 2026, 11:50 a.m.
Alison Okatch
In DRC TV wins on scale, but friends and family turn exposure into belief more efficiently than any paid channel.
April 30, 2026, 5:06 p.m.
Yannick Lefang, Eng
How Consumer Sentiment Reveals Uganda’s Financial Stress Cycle
April 30, 2026, 3:07 p.m.
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Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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Kasi Report - AFRICA IS RISING OR IS IT? Understanding the African marketplace
Nov. 25, 2021, 10:52 a.m.
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