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Featured insights
The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value
Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Africa's Consumer Confidence Slips Back Into Negative Territory in May
Sports
Africa Is Rising - How African Teams Are Shining at the World Cup
Geo politics & Economics
Assessment Of the Potential for Trade and Investment Exchanges Between Quebec and Africa
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Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Isha Raja
Consumers still favour traditional banks and mobile money despite the fintech hype in Egypt.
July 15, 2022, 12:42 p.m.
Sandra Beldine Otieno
For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market
July 11, 2022, 12:47 p.m.
Sandra Beldine Otieno
Is inflation the ‘new pandemic’?
July 8, 2022, 12:52 p.m.
Isha Raja
The craft beer market is an exciting opportunity for local manufacturers in Africa
July 4, 2022, 12:56 p.m.
Isha Raja
Africans trust towards the G7 nations is low
June 30, 2022, 12:59 p.m.
Isha Raja
The carbonated soft drink market in Ivory Coast is expected to reach $43 million USD by 2025
June 27, 2022, 12:59 p.m.
Davies Nyachieng'a
Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.
June 24, 2022, 1:05 p.m.
Team Insights
THE CHALLENGES OF DOING BUSINESS IN NIGERIA
June 20, 2022, 1:08 p.m.
Davies Nyachieng'a
Concerns on the Rising Cost of Living Lowers Consumer Confidence.
June 17, 2022, 1:12 p.m.
Sandra Beldine Otieno
Brands in Africa should produce sustainable goods: 90% of African consumers are concerned
June 13, 2022, 1:17 p.m.
Isha Raja
The carbonated soft drink market in Angola is expected to reach $9B by 2025
June 6, 2022, 1:22 p.m.
Isha Raja
The Growing Tea Market in Tanzania
May 30, 2022, 1:31 p.m.
Sandra Beldine Otieno
Five Ways for Spirit Brands To Improve Sales in Kenya
May 23, 2022, 1:38 p.m.
Team Insights
Market Research For Startups
May 16, 2022, 1:45 p.m.
Sandra Beldine Otieno
For Kenyan tea brands to improve market share, they need to leverage the Gen Z consumer segment
May 9, 2022, 1:48 p.m.
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Reports and Insights
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Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
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