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AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.
Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
None
Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
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Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Alison Okatch
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Aug. 25, 2026, 6:49 p.m.
Alison Okatch
Consumers aren't just spending less, they're changing how they spend
Aug. 25, 2026, 6:43 p.m.
Alison Okatch
Food remains a major source of inflation pressure, even where headline inflation is easing
Aug. 25, 2026, 6:35 p.m.
Alison Okatch
2027 planning shouldn't start with a forecast, it should start with a question
Aug. 25, 2026, 6:32 p.m.
Alison Okatch
What Happens Between Consumer Intent and Purchase
Aug. 18, 2026, 3:41 p.m.
Alison Okatch
Main consumer trends impacting 2027 planning in Africa
Aug. 17, 2026, 5:26 p.m.
Alison Okatch
Consumer confidence slowed in July as financial pressure keeps spending in check
Aug. 17, 2026, 3:43 p.m.
Yannick Lefang, Eng
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
Aug. 11, 2026, 11:55 a.m.
Alison Okatch
Africans have heard of AfCFTA, are they ready for what comes next?
Aug. 11, 2026, 11:43 a.m.
Alison Okatch
Africans are looking beyond trade, they want AfCFTA to unlock opportunity
Aug. 11, 2026, 11:26 a.m.
Alison Okatch
From Policy to Practice; How Dangote Is Building Africa's Industrial Backbone
Aug. 11, 2026, 11:18 a.m.
Alison Okatch
How Kenyan retailers are turning shopping missions into competitive advantage
Aug. 3, 2026, 5 p.m.
Alison Okatch
The future of African retail is not channel loyalty, it is mission ownership
Aug. 3, 2026, 5 p.m.
Alison Okatch
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
Aug. 3, 2026, 5 p.m.
Alison Okatch
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
July 27, 2026, 4 p.m.
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Team Insights
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