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Featured insights
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
Recent
AI is making information harder to trust, making authenticity a key brand differentiator
Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
Sports
AI, Technology and the New Era of Football: How the 2026 World Cup Strengthened FIFA's Credibility
Brands & Marketing
The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value
Geo politics & Economics
Africa's Consumer Confidence Slips Back Into Negative Territory in May
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Recent
AI is making information harder to trust, making authenticity a key brand differentiator
Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
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Yannick Lefang, Eng
The Signal Investors Are Missing in African Equity Markets
May 6, 2026, 11:50 a.m.
Alison Okatch
In DRC TV wins on scale, but friends and family turn exposure into belief more efficiently than any paid channel.
April 30, 2026, 5:06 p.m.
Yannick Lefang, Eng
How Consumer Sentiment Reveals Uganda’s Financial Stress Cycle
April 30, 2026, 3:07 p.m.
Alison Okatch
Ghana’s financial system is shifting from access expansion to behavioral discipline
April 22, 2026, 5:52 p.m.
Alison Okatch
Kenya fuel prices surge by 13%, triggering a predicted period of subdued consumer sentiment.
April 15, 2026, 5:16 p.m.
Alison Okatch
Cameroon’s protein market in 2026 is shifting from habitual consumption to structured and intentional demand
April 15, 2026, 4:56 p.m.
Yannick Lefang, Eng
Consumer Choices Post COVID-19 Are Redefining Kenya’s Beverage Landscape
April 9, 2026, 2:53 p.m.
Yannick Lefang, Eng
Uganda Banking Sector 2025: Growth with Discipline, What Marketing Signals Reveal About Balance Sheets
April 2, 2026, 6:07 p.m.
Yannick Lefang, Eng
Kenya Banking Sector 2025: Reading the Balance Sheet Through Marketing Signals
March 26, 2026, 8:11 p.m.
Vanel Ngansoo, Chartered Professional Engineer, Professional Engineers of Ontario
A Strategic Material for Development Sustainable Roads in Africa
March 19, 2026, 1:59 p.m.
Yannick Lefang, Eng
How Consumer Sentiment Predicts South Africa’s Credit Cycles
March 19, 2026, 10:51 a.m.
Yannick Lefang, Eng
How Consumer Sentiment Predicts Kenya’s Credit Cycles
March 11, 2026, 1:46 p.m.
Mercy Mutisya
Financial pressure in Ghana is shaping emotional wellbeing differently across income and age groups
March 5, 2026, 12:33 p.m.
Alison Okatch
The Hidden Cost of “Managing”: Egypt’s Middle Class is Trading Health for Financial Survival
March 4, 2026, 4:56 p.m.
Yannick Lefang, Eng
Foresight Is No Longer Optional: Why Africa’s Decision Makers Must Move From Insight to Intelligence
March 3, 2026, 10 a.m.
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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