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The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value

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Africa's Consumer Confidence Slips Back Into Negative Territory in May
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Sandra Beldine Otieno
Sport drinks are standing up to inflation in South Africa
Sept. 9, 2022, 1:53 p.m.
Isha Raja
COVID continues to impact the shopping habits of consumers in Cameroon
Sept. 5, 2022, 1:58 p.m.
Sandra Beldine Otieno
Fintech apps in Tunisia are giving traditional banks a run for their money
Sept. 1, 2022, 2:04 p.m.
Isha Raja
57% of Zambians are curious about North Africa and 48% would like to visit the sub region
Aug. 29, 2022, 2:18 p.m.
Sandra Beldine Otieno
Consumers in Nigeria would rather save for unexpected events than pay off debts
Aug. 25, 2022, 2:21 p.m.
Isha Raja
Consumers in DRC are rethinking their shopping habits due to the impact of rising prices
Aug. 22, 2022, 2:25 p.m.
Isha Raja
Travelers in Algeria who consider Africa as a destination look for safety and friendliness
Aug. 16, 2022, 2:30 p.m.
Davies Nyachieng'a
Consumer sentiment reaches a new-year low to conclude the first half of 2022.
Aug. 15, 2022, 2:33 p.m.
Sandra Beldine Otieno
Consumers in Namibia are increasingly picking water over soft drinks
Aug. 11, 2022, 2:37 p.m.
Isha Raja
Despite rising cost, Ethiopia presents an opportunity for airlines and hospitality brands
Aug. 8, 2022, 2:44 p.m.
Isha Raja
Consumers in Zambia are striving to achieve financial freedom, but are banks ready to help?
Aug. 1, 2022, 2:49 p.m.
Isha Raja
Mozambican Millennials and Gen Z care more about cruelty free body care products
July 25, 2022, 3:08 p.m.
Sandra Beldine Otieno
Ethiopian brands need to be creative and proactive to retain customers amidst inflation
July 22, 2022, 3:15 p.m.
Sandra Beldine Otieno
Kenyan brands need to monitor consumer sentiment to stay relevant during election uncertainty
July 19, 2022, 3:20 p.m.
Team Insights
Kasi Insight and Creative VMLY&R partner to deliver data-driven marketing for brands in Africa
July 18, 2022, 12:36 p.m.

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Chris Ndugu
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Who Actually Owns Crypto in Africa?
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The Landscape of Meat Retail in Africa
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Gen Z across Africa is showing up fresh, every single day.
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