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Featured insights
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.
Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
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Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Alison Okatch
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Aug. 25, 2026, 6:49 p.m.
Alison Okatch
Consumers aren't just spending less, they're changing how they spend
Aug. 25, 2026, 6:43 p.m.
Alison Okatch
What Happens Between Consumer Intent and Purchase
Aug. 18, 2026, 3:41 p.m.
Alison Okatch
How Kenyan retailers are turning shopping missions into competitive advantage
Aug. 3, 2026, 5 p.m.
Alison Okatch
The future of African retail is not channel loyalty, it is mission ownership
Aug. 3, 2026, 5 p.m.
Alison Okatch
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
Aug. 3, 2026, 5 p.m.
Sandra Beldine Otieno, MSc
Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices
June 4, 2025, 2:55 p.m.
Sandra Beldine Otieno, MSc
Kenyan consumers are shifting from survival to intentional living reshaping value wellness and brand responsibility
June 2, 2025, 2:08 p.m.
Joy Muindi
Inflation fatigue is deepening financial stress for consumers in Ivory Coast
March 25, 2025, 12:43 p.m.
Mercy Cyrus
Cameroonians appetite for staples and fresh produce grows while demand for proteins dips
Feb. 25, 2025, 3:05 p.m.
Mercy Cyrus
Homecare purchases in Ivory Coast reveal a shift toward convenience and deep-cleaning solutions
Feb. 4, 2025, 11:18 a.m.
Paul Cheloti Mulongo
Tanzania’s thirst for soft drinks and energy drinks surges in 2024, driven by millennials and women
Jan. 28, 2025, 10:28 a.m.
Sandra Beldine Otieno, MSc
Kenya’s retail sector shows promise with demand shifts pointing to growth in 2025
Jan. 27, 2025, 11 a.m.
Paul Cheloti Mulongo
Half of South Africans have milk, fruit juice and coffee in their shopping baskets
Jan. 15, 2025, 2 p.m.
Sandra Beldine Otieno, MSc
Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Nov. 25, 2024, 10 a.m.
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
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Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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