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Featured insights
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.
Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
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Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Yannick Lefang, Eng
How Consumer Sentiment Predicts South Africa’s Credit Cycles
March 19, 2026, 10:51 a.m.
Yannick Lefang, Eng
How Consumer Sentiment Predicts Kenya’s Credit Cycles
March 11, 2026, 1:46 p.m.
Mercy Mutisya
Financial pressure in Ghana is shaping emotional wellbeing differently across income and age groups
March 5, 2026, 12:33 p.m.
Alison Okatch
The Hidden Cost of “Managing”: Egypt’s Middle Class is Trading Health for Financial Survival
March 4, 2026, 4:56 p.m.
Yannick Lefang, Eng
Foresight Is No Longer Optional: Why Africa’s Decision Makers Must Move From Insight to Intelligence
March 3, 2026, 10 a.m.
Yannick Lefang, Eng
Trust Is Becoming Economic Infrastructure
Feb. 9, 2026, 11:09 a.m.
Dinah Nekesa
Football Reveals Africa’s Next Billion Consumers
Jan. 27, 2026, 11:23 a.m.
Sandra Beldine Otieno, MSc
Consumer confidence loses momentum in October
Nov. 25, 2025, 10:51 p.m.
Yannick Lefang, Eng.
Africa’s Data Dilemma: Waiting for the Porsche While Refusing the Bicycle
Oct. 22, 2025, 12:33 p.m.
Sandra Beldine Otieno, MSc
Confidence plateaus in September as caution defines household behavior
Oct. 20, 2025, 12:26 p.m.
Sandra Beldine Otieno, MSc
AGOA’s uncertain extension is a warning for Africa’s industrial future
Oct. 1, 2025, 10 a.m.
Sandra Beldine Otieno, MSc
Restless sentiment, divided opposition, and the path to continuity in Cameroon
Sept. 30, 2025, 2:25 p.m.
Yannick Lefang, Eng.
The Future of AI in Africa Lies in Smarter Decisions, Not Just Smarter Models
Sept. 19, 2025, 2:42 p.m.
Sandra Beldine Otieno, MSc
Consumer sentiment gains in August but falls short of a full rebound
Sept. 19, 2025, 12:30 a.m.
Sandra Beldine Otieno, MSc
Walmart enters South Africa with a promise to reset everyday value
Sept. 15, 2025, 2:19 p.m.
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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