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Football Reveals Africa’s Next Billion Consumers

Football is one of the most reliable windows into Africa’s next billion consumers. Across markets, it functions not just as entertainment, but as a daily digital habit that shapes how people spend time, money, and attention.

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Geo politics & Economics
Consumer confidence loses momentum in October
Data Stories
Africa’s Data Dilemma: Waiting for the Porsche While Refusing the Bicycle
Geo politics & Economics
Confidence plateaus in September as caution defines household behavior

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Dinah Nekesa
Football Reveals Africa’s Next Billion Consumers
Jan. 27, 2026, 11:23 a.m.
Sandra Beldine Otieno, MSc
Consumer confidence loses momentum in October
Nov. 25, 2025, 10:51 p.m.
Yannick Lefang, Eng.
Africa’s Data Dilemma: Waiting for the Porsche While Refusing the Bicycle
Oct. 22, 2025, 12:33 p.m.
Sandra Beldine Otieno, MSc
Confidence plateaus in September as caution defines household behavior
Oct. 20, 2025, 12:26 p.m.
Sandra Beldine Otieno, MSc
AGOA’s uncertain extension is a warning for Africa’s industrial future
Oct. 1, 2025, 10 a.m.
Sandra Beldine Otieno, MSc
Restless sentiment, divided opposition, and the path to continuity in Cameroon
Sept. 30, 2025, 2:25 p.m.
Yannick Lefang, Eng.
The Future of AI in Africa Lies in Smarter Decisions, Not Just Smarter Models
Sept. 19, 2025, 2:42 p.m.
Sandra Beldine Otieno, MSc
Consumer sentiment gains in August but falls short of a full rebound
Sept. 19, 2025, 12:30 a.m.
Sandra Beldine Otieno, MSc
Walmart enters South Africa with a promise to reset everyday value
Sept. 15, 2025, 2:19 p.m.
Sandra Beldine Otieno, MSc
Nigeria’s alcoholic beverages market shows resilience in beer but steep H1 declines in premium categories
Sept. 10, 2025, 2:28 p.m.
Sandra Beldine Otieno, MSc
Kenya’s financial sector gains momentum as demand climbs in July 2025
Sept. 8, 2025, 2:05 p.m.
Sandra Beldine Otieno, MSc
Generational housing gap widens as younger Kenyans face rising barriers to home ownership
Aug. 19, 2025, 2:18 p.m.
Paul Cheloti Mulongo
Financial services in Ivory Coast earn trust for delivery but fall short on transparency
Aug. 18, 2025, 1:09 p.m.
Sandra Beldine Otieno, MSc
Consumer confidence dips in July, ending three-month streak
Aug. 13, 2025, 1:07 p.m.
Sandra Beldine Otieno, MSc
Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Aug. 12, 2025, 4:48 p.m.

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