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Featured insights
The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value
Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Africa's Consumer Confidence Slips Back Into Negative Territory in May
Sports
Africa Is Rising - How African Teams Are Shining at the World Cup
Geo politics & Economics
Assessment Of the Potential for Trade and Investment Exchanges Between Quebec and Africa
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Recent
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
Africa's Most Valuable World Cup Export Isn't Football. It's Culture.
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Yannick Lefang, Eng.
Africa’s Data Dilemma: Waiting for the Porsche While Refusing the Bicycle
Oct. 22, 2025, 12:33 p.m.
Sandra Beldine Otieno, MSc
Confidence plateaus in September as caution defines household behavior
Oct. 20, 2025, 12:26 p.m.
Sandra Beldine Otieno, MSc
AGOA’s uncertain extension is a warning for Africa’s industrial future
Oct. 1, 2025, 10 a.m.
Sandra Beldine Otieno, MSc
Restless sentiment, divided opposition, and the path to continuity in Cameroon
Sept. 30, 2025, 2:25 p.m.
Yannick Lefang, Eng.
The Future of AI in Africa Lies in Smarter Decisions, Not Just Smarter Models
Sept. 19, 2025, 2:42 p.m.
Sandra Beldine Otieno, MSc
Consumer sentiment gains in August but falls short of a full rebound
Sept. 19, 2025, 12:30 a.m.
Sandra Beldine Otieno, MSc
Walmart enters South Africa with a promise to reset everyday value
Sept. 15, 2025, 2:19 p.m.
Sandra Beldine Otieno, MSc
Nigeria’s alcoholic beverages market shows resilience in beer but steep H1 declines in premium categories
Sept. 10, 2025, 2:28 p.m.
Sandra Beldine Otieno, MSc
Kenya’s financial sector gains momentum as demand climbs in July 2025
Sept. 8, 2025, 2:05 p.m.
Sandra Beldine Otieno, MSc
Generational housing gap widens as younger Kenyans face rising barriers to home ownership
Aug. 19, 2025, 2:18 p.m.
Paul Cheloti Mulongo
Financial services in Ivory Coast earn trust for delivery but fall short on transparency
Aug. 18, 2025, 1:09 p.m.
Sandra Beldine Otieno, MSc
Consumer confidence dips in July, ending three-month streak
Aug. 13, 2025, 1:07 p.m.
Sandra Beldine Otieno, MSc
Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Aug. 12, 2025, 4:48 p.m.
Paul Cheloti Mulongo
Rising leisure spending in Ivory Coast signals a shift in generational priorities and brand expectations
Aug. 11, 2025, 4:44 p.m.
Sandra Beldine Otieno, MSc
Kenya’s H1 2025 telecom wallet reshuffle reveals new spending logic and growing pressure on brand loyalty
Aug. 5, 2025, 3:33 p.m.
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Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
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